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YOUR NEXT WEBSITE STARTS WITH A STRATEGY

Redesign your Website with Confidence

Protect the Traffic, Rankings, and Momentum you’ve Already Built

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GOOGLE SEARCH CONSOLE LANDING PAGES GA4 TECHNICAL SEO SCHEMA MARK UP AI -SGE LINKS ATTRIBUTION CONVERSIONS REDIRECTIONS
GOOGLE SEARCH CONSOLE LANDING PAGES GA4 TECHNICAL SEO SCHEMA MARK UP AI -SGE LINKS ATTRIBUTION CONVERSIONS REDIRECTIONS
Website redesign planning and strategy

Redesigning Your Website? Let’s Make Sure You Don’t Start From Scratch

A website refresh is a great opportunity to improve how your business looks and works online — but if it’s not planned carefully, you could lose valuable traffic, search visibility, and customer trust.

When I manage a redesign, I don’t just focus on how things look. I protect what’s already working — and make sure the new site is set up to perform even better.

Let's See If we're the Right Fit
here's the thing lightbulb moment

Don’t Throw the Digital Baby Out With the Bathwater

Not everything on your current website needs to go — and not everything deserves to stay. I do a deep dive into what’s working (and what’s not), so we can keep the content that still delivers value and drop what’s holding you back.

A measured redesign means informed decisions — not starting from scratch.

A Brand Refresh That Reflects Where You’re HEADED

I help clarify your messaging, improve your site structure, and guide the process so your new website feels like a true reflection of your brand today — not just a prettier version of what came before.

Project Management That Keeps Everyone ALIGNED

I act as your lead point of contact — keeping communication clear and your redesign on track, whether I’m working with your developers, designers, or internal team.

Keeping Your SEO Value INTACT

I make sure top-performing pages, keywords, and content don’t get lost in the shuffle. 

SEO is always evolving, and while we can’t future-proof everything, we can make sure your new site is built to keep pace.

Redirects Done RIGHT

Every key page from your old site gets mapped to its new version — so users (and search engines) don’t hit dead ends.

UPDATED Analytics & Tracking

I don’t do guesswork. I use data, research, and years of hands-on experience to build a plan that’s considered, practical, and tailored to your business.

THOROUGH Testing & Quality Checks

Before the new site goes live, I test everything to make sure it works as it should — for both people and search engines.

Why This Matters for Your Business

Why Careful Planning Makes All the Difference
Done right, redirects protect your traffic, trust, and search rankings.

Imagine moving your physical store to a new location without telling your customers or putting up signs—they wouldn’t know where to find you. The same happens online when redirects are mishandled:

Visitors encounter 404 errors, leading to frustration and lost trust.

Search engines struggle to understand the new structure, causing a drop in rankings.

By managing the redesign process with care, I help businesses avoid these pitfalls and ensure their new website launches without a hitch.

redesigning a website the right way

What You Gain With a Strategic Redesign

It’s not just a fresh look — it’s a smoother, smarter site that keeps working for your business.

  • Seamless transition to a new site without losing traffic or rankings.
  • Improved user experience with proper redirects and optimised navigation.
  • Ongoing success with analytics and tracking configured for your new site.
The reviews are out!

Hear it straight from satisfied clients

"Since switching our Google Ads management to Allie, she has completely transformed our digital marketing strategy. She manages campaigns for both our eCommerce business and our physical retail store, and the results speak for themselves.

Even with economic challenges over the past few years, our return on ad spend has significantly improved, and we've seen continuous growth. Allie is incredibly proactive, always bringing us fresh ideas and recommendations—not just for digital marketing but for strengthening our brand as a whole.

Most recently, when a major overseas competitor entered the New Zealand market, Allie was instrumental in helping us adjust our ad strategy to stay competitive. Her expertise and strategic approach have been invaluable.

We thoroughly enjoy working with Allie—her knowledge of Google Ads is second to none in the marketing world! On a personal note, she is just a pleasure to deal with also, always friendly and helpful and happy to answer any questions. I highly recommend Allie Dazeley for your digital marketing strategy and Google Ad management."

Katie GeorgeMaintrade Limited

"Working with Allie from Must Have Marketing has been an absolute game-changer. She is a true asset to any company, bringing an incredible mix of diligence, strategic thinking, and a results-driven mindset. Allie doesn’t just get the job done—she goes the extra mile to ensure success, always finding the most pragmatic and effective solutions for every challenge.

Her expertise in analytics, ads management, and integrations makes her the full package when it comes to scaling marketing efforts. Whether it's optimizing ad performance, streamlining integrations, or diving deep into data to uncover opportunities, Allie approaches every task with precision and commitment.

If you're looking for someone who truly understands digital marketing and delivers real results, Allie is the one you need!"

Marketing ManagerSanford Limited
NO PITCH, NO PRESSURE
A well-planned redesign keeps what’s working, fixes what’s not, and launches your site with clear intent. SEO and digital standards will continue to shift — but with the right foundation, your website can grow with your business.
Book A Free Discovery Call

Let’s Talk About What’s Possible

What you can’t track, you can’t improve. What you can’t improve, you can’t scale.

Creating smart, tailored digital marketing that’s built on data — not guesswork.

allie@musthavemarketing.co.nz
Orewa
Hibiscus Coast
Auckland 0931
Call : 027-6923-789
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