A MEASURED APPROACH TO MARKETING
Data-Driven Strategies.
Are you tired of empty promises and lacklustre results from your digital marketing efforts? You're not alone.
At Must Have Marketing, we understand the frustrations of New Zealand businesses trying to navigate the complex world of online advertising
WHY CHOOSE MUST HAVE MARKETING
TAILORED Strategies
No cookie-cutter plans here—every strategy is built around your specific goals, the right people, and your budget.
Hands On EXPERTISE
When you work with me, you’re getting a dedicated, experienced marketing partner—not a revolving team of juniors or outsourced staff. My assistant and I handle everything in-house, ensuring quality, consistency, and accountability from start to finish.
Transparent & Honest
No jargon, no hidden fees, no long-term contracts—just clear, honest advice and measurable results.
DATA Driven Decision-Making
Every campaign and project is backed by analytics, so you always know what’s working and where your budget is going.
PROVEN Experience
With 20+ years in digital marketing, I’ve helped businesses across NZ and Australia grow with strategies that actually work.
ALWAYS Optimising
I don’t just set and forget—I constantly refine and improve your campaigns to get the best possible results, with a tenacious focus on success.
INTRODUCING THE DIRECTOR - ALLIE DAZELEY
Auckland Digital Marketing Consultant who delivers Success through results

As a seasoned Digital Marketing Consultant, I’m here to make online growth simple and stress-free for your business. When you work with Must Have Marketing, you’re working directly with me and one other expert I’ve personally trained.
We’re not a big agency – it’s just the two of us. But that means you get personalised attention and a hands-on approach you won’t find anywhere else. The buck stops with us, which is why so many of our clients have come to us through referrals from other marketing professionals and satisfied customers.
With over 20 years of hands-on experience, I specialise in Google Ads, SEO, and analytics. I don’t believe in throwing money at marketing and hoping for the best. Every strategy I create is backed by data, carefully considered, and designed to make the most of your budget.
If you’re looking for more leads, better-performing campaigns, or stronger online sales, I can help. Let’s build a marketing strategy that actually works.
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PRACTICAL DIGITAL MARKETING SERVICES FOUR YOUR BUSINESS
Tailors to Help Your Business Succeed
Here’s how we can help take your online presence to the next level

Google Ads Advertising
Google Ads levels the playing field, putting your business alongside the big players. I’ll help you get the most from your budget, ensuring your ads appear in the right place, at the right time, for the right audience.

On-Page SEO
Get better search rankings with optimised content and site structure designed to engage your audience

Website Support Services
Keep your website running smoothly and preserve SEO during updates or redesigns.

Digital Insights & Tracking
Get the knowledge, tools, and resources you need to understand what’s working and what’s not - I’ll help you make informed decisions about where to focus your time, money, and efforts to help you get more revenue and profit for your business.

LinkedIn Marketing
Reach the right decision-makers with strategic LinkedIn advertising that connects you with high-value clients and partners.

Marketing Training for Teams
I offer practical training sessions designed to give you and your team the skills needed to understand and manage your digital marketing effectively.