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DIGITAL MARKETING TRAINING THAT MEETS YOU WHERE YOU ARE AT

Tailored, practical training designed to build real skills — not just tick boxes. Whether you're flying solo or leading a team, I’ll help you get clear, confident, and in control of your digital marketing.

Online Courses Can’t Answer Your Questions — I Can

Most people don’t need a course — they need a conversation. My one-on-one and small group training sessions are built around your business, your questions, and your goals. No fluff. No overwhelm. Just the support you need to make digital marketing work for you.

Tailored Digital Marketing Training for Your Business & Your Team

Learn What You Need, Skip What You Don’t — and Walk Away with Skills You Can Use Right Away

Analytics & Tracking

Make sense of the numbers and turn your data into decisions.

Google Ads Training

Whether you’re running campaigns or just want to understand them better

Custom Topics

We’ll focus on what matters most to your business.

Empower your team with

DIGITAL MARKETING TRAINING

REAL-World Experience

Over 20 years of hands-on digital marketing knowledge — brought into your business.

TAILORED and Practical

We focus on your goals, tools, and challenges — no off-the-shelf content here.

SUPPORTIVE Environment

No jargon, no judgment — just straight answers to your questions.

Skills You Can Apply Straight Away

You’ll leave every session with useful knowledge and next steps — not just notes.

Training Formats That Work for You

Auckland Only In person training for local businesses who value face-to-face training, or online live, interactive sessions delivered via video with tailored examples and support:

One-on-One Training
Perfect for business owners who want clarity and confidence without distractions.

Small Group Training
Ideal for internal teams who want to learn together in a collaborative space.

What’s in It for You or Your Team?

The reviews are out!

Hear it straight from satisfied clients

"Since switching our Google Ads management to Allie, she has completely transformed our digital marketing strategy. She manages campaigns for both our eCommerce business and our physical retail store, and the results speak for themselves.

Even with economic challenges over the past few years, our return on ad spend has significantly improved, and we've seen continuous growth. Allie is incredibly proactive, always bringing us fresh ideas and recommendations—not just for digital marketing but for strengthening our brand as a whole.

Most recently, when a major overseas competitor entered the New Zealand market, Allie was instrumental in helping us adjust our ad strategy to stay competitive. Her expertise and strategic approach have been invaluable.

We thoroughly enjoy working with Allie—her knowledge of Google Ads is second to none in the marketing world! On a personal note, she is just a pleasure to deal with also, always friendly and helpful and happy to answer any questions. I highly recommend Allie Dazeley for your digital marketing strategy and Google Ad management."

"Working with Allie from Must Have Marketing has been an absolute game-changer. She is a true asset to any company, bringing an incredible mix of diligence, strategic thinking, and a results-driven mindset. Allie doesn’t just get the job done—she goes the extra mile to ensure success, always finding the most pragmatic and effective solutions for every challenge.

Her expertise in analytics, ads management, and integrations makes her the full package when it comes to scaling marketing efforts. Whether it's optimizing ad performance, streamlining integrations, or diving deep into data to uncover opportunities, Allie approaches every task with precision and commitment.

If you're looking for someone who truly understands digital marketing and delivers real results, Allie is the one you need!"

FAQs

Digital Marketing Training Questions, Answered

Is training right for me?

Who is your digital marketing training for?

Business owners, marketing managers and in-house teams who want to understand, and get more from, their digital marketing. Some people want to run things themselves. Others want to understand enough to ask better questions of their agency or make confident decisions about where to spend. Either way, training is built around your business, not a generic course.

I'm a complete beginner. Is that OK?

Absolutely. We start where you are. If terms like “conversions”, “sessions” or “UTMs” sound like another language, that’s fine. I’ll explain them in plain English and show you what they mean for your business. No jargon, no overwhelm.

We already know the basics. Will we still get value?

Yes. Because every session is tailored, we can skip what you already know and go straight to what’s holding you back. That might be advanced GA4 reporting, Tag Manager events, smarter campaign structures or making sense of Google’s automated features.

Why not just do an online course?

Online courses are a great starting point, but they can’t answer your questions or look at your own account. My training uses your own data, your own website and your own campaigns, so everything you learn applies straight away. And when something doesn’t make sense, you can just ask.

What we cover

What topics can you train us on?

The most popular topics are:

Google Analytics 4. Setup, navigation, the metrics that matter and how to find answers in your data.
Google Ads. Campaign types, structure, budgets, bidding, conversion tracking and writing and testing ads.
Tracking & UTMs. Knowing which emails, social posts and campaigns actually drive results.
Google Tag Manager. Setting up and checking event tracking.
Data Studio. Building dashboards that show what matters at a glance.
SEO fundamentals. Optimising new pages so they have the best chance of being found.
LinkedIn ads. Strategy and campaign planning.

If there’s something else you want to cover, just ask.

Can the training be tailored to our business?

That’s the whole point. Before we start, we’ll talk about your goals, your tools and what you want to be able to do afterwards. Every session uses real examples from your own accounts, so it’s relevant from the first minute.

Will you use our own Google Ads and Analytics accounts?

Yes, wherever possible. Learning in your own accounts means you see your real data, learn where everything is, and can pick up exactly where we left off. If you’d rather not share access, I can train using demo accounts and examples instead.

How it works

Do you offer one-on-one or group training?

Both. One-on-one sessions suit business owners and managers who want focused time without distractions. Small group sessions work well for teams who need to learn together and share the same understanding.

Is training online or in person?

Either. Online sessions are live and interactive over video, so you can share your screen, ask questions and work through real examples together. In-person training is available for businesses in Auckland.

How long are the sessions?

Sessions are usually 1–2 hours, or a longer morning or afternoon block. You can book a single session or a series. For teams, a series over a few weeks works really well. I set practical homework between sessions, so everyone tries things in their own accounts, then we come back together for more Q&A and to tackle whatever came up. We’ll agree a plan that suits you.

What do I need to prepare?

Not much. It helps to send through any questions or problems you’d like to cover, and to make sure you have login access to the accounts we’ll be working in, such as Google Analytics, Google Ads or Tag Manager. I’ll let you know exactly what’s needed before we start.

Will I get notes or resources to keep?

You’ll leave with clear next steps, not just a pile of notes: practical actions you can apply straight away in your own accounts. With a series, you’ll also get homework between sessions to put what you’ve learned into practice.

After the training

What happens after the training?

You’ll leave with more confidence, a clearer understanding of what’s working and why, and a set of next steps. If you’d like support afterwards, I offer ongoing oversight, such as regular check-ins or account reviews, so you’re not on your own once the training ends.

Can you help us bring our digital marketing in-house?

Yes. If you’d like someone in your team to manage your Google Ads or analytics day to day, I can train them to do it with confidence. I can also stay on hand for support or regular reviews if you’d like.

Can training help us work better with our agency?

Definitely. Understanding the basics of Google Ads, GA4 and tracking means you can read reports with confidence, ask the right questions and know whether your marketing is really delivering.

Cost and getting started

How much does training cost?

Training is priced on the time involved, so you only pay for what you need. Once we’ve talked about your goals, I’ll give you a clear quote with no hidden fees. All prices are in NZD and exclude GST.

How do I get started?

Book a free 30-minute discovery call. No pitch, no pressure. We’ll talk about what you want to learn, who’ll be involved and the format that suits you best.

Let’s Make Digital Marketing Less Overwhelming

NO PITCH, NO PRESSURE

Training shouldn’t be generic — and it shouldn’t be stressful. Whether you’re upskilling yourself or supporting your team, I’ll tailor every session so it’s useful, relevant, and easy to apply.