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LINKEDIN ACCOUNT MANAGEMENT

Make LinkedIn Work Harder for Your Business

From ad campaigns to profile optimisation and strategy coaching, I help you show up where it counts — in front of the right people, with the right message, and measurable results.
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CONNECTIONS ENDORSEMENTS SSI SALES NAVIGATOR INMAIL SPONSORED CONTENT GROUPS CAMPAIGN MANAGER TARGETING AUDIENCES
CONNECTIONS ENDORSEMENTS SSI SALES NAVIGATOR INMAIL SPONSORED CONTENT GROUPS CAMPAIGN MANAGER TARGETING AUDIENCES
LinkedIn Management

Use LinkedIn to Drive Leads, Build Authority, Grow Your Businesss

Whether you’re focused on B2B lead generation or building professional authority, LinkedIn gives you access to decision-makers and high-value audiences. But showing up isn’t enough — you need the right strategy to make it work.

Let’s See If We’re the Right Fit
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LinkedIn Lets You Choose Your Audience

LinkedIn isn’t just about visibility — it’s about precision. You can target decision-makers, specific companies, job titles, or industries, making it one of the most effective platforms for B2B and professional services. You don’t have to wait for them to come to you — you can connect with the right people from day one.
A STRATEGIC FRAMEWORK FOR LINKEDIN SUCCESS

Before we run ads, we build the foundation. That means refining your profile, strengthening your company page, and planning content that speaks to the people you want to reach — whether it’s paid or organic.

01

#DISCOVERY & FIT CHECK

It starts with a quick, honest conversation to see if we’re the right fit. We’ll talk goals, business model, and where you’re at now. If there’s no product-market fit or the site’s not ready, I’ll tell you. No pressure, no pitch — just clarity

02

#POSITION BEFORE YOU PROMOTE

Before we talk ads, we make sure your personal profile and company page reflect who you are, what you offer, and why it matters. We’ll review your positioning, competitors, and the kinds of content your audience is actually engaging with. Then we build a practical plan — content types, calendar ideas, and where organic vs. paid makes the most sense.

03

#DEFINE & BUILD YOUR AUDIENCE

We use LinkedIn’s precision targeting tools to reach the companies, roles, and industries that matter most — whether you’re focused on brand awareness, lead generation, or high-value relationships.

 

04

#CAMPAIGN GOAL & STRUCTURE

From Sponsored Content to Conversation Ads, we align the campaign format to the buyer journey. I structure campaigns based on your audience, not just your offer — which means more relevance, and better results.

05

#LAUNCH WITH PURPOSES - NOT GUESSWORK

Campaigns go live with testing baked in. We launch with clear budgets, strong messaging, and conversion-focused creative. No wasted spend. No set-and-forget.

06

#TRACKING & ANALYSIS

We track what matters: leads, clicks, forms, views, and more. If your CRM or website allows, I help connect the dots between ad engagement and real outcomes

07

#MONITOR, OPTIMISATION & SCALING

I actively manage your campaigns — adjusting budgets, audiences, creative, and placements to improve performance every step of the way.

Once we’ve found what works, we scale budgets and content with confidence — layering in retargeting, lead forms, or InMail where relevant.

08

#REPORT WHAT MATTERS

Forget bloated reports and vanity metrics. You’ll get clear updates on what’s working, where your money’s going, and what to do next.

LINKEDIN STRATEGY BACKED BY EXPERIENCE

NO Contracts

Your success keeps us working together—not a piece of paper. Flexibility and trust are at the heart of my business.

Full TRANSPARENCY

When I work with you, you campaigns are built in your own LinkedIn Ads Campaign Manager, giving you full control and visibility. Nothing hidden, no black-box reporting..

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Small Team, BIG Results

It’s just me and Rebecca — a fellow digital marketer with exceptional attention to detail and a proactive approach to optimisation. We’re not a big agency, which means you always get senior-level attention and people who genuinely care about your results.

PROACTIVE Partnership

This isn’t a set-and-forget situation. I actively monitor and fine-tune campaigns to ensure they’re performing and evolving with your business goals.

RESULTS Focused

Each piece of content and every campaign is built with a purpose — whether that’s more leads, more sales, or more calls. No vanity metrics, just outcomes that matter.

LOCAL & ACCESSIBLE

We're  based right here on the Hibiscus Coast in Auckland, which means you’re not dealing with someone in a different time zone or stuck in an offshore support queue. I’m available when you need me, and I speak your language — both literally and professionally.

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LinkedIn Is No Longer Just a Social Network — It’s a Search Result

Your LinkedIn profile or business page is often one of the first things people see in search results — sometimes even before your website. With AI reshaping how search works, every channel needs to pull its weight.

Think of LinkedIn as another landing page — and make sure it’s built to convert.

The reviews are out!

Hear it straight from satisfied clients

"Since switching our Google Ads management to Allie, she has completely transformed our digital marketing strategy. She manages campaigns for both our eCommerce business and our physical retail store, and the results speak for themselves.

Even with economic challenges over the past few years, our return on ad spend has significantly improved, and we've seen continuous growth. Allie is incredibly proactive, always bringing us fresh ideas and recommendations—not just for digital marketing but for strengthening our brand as a whole.

Most recently, when a major overseas competitor entered the New Zealand market, Allie was instrumental in helping us adjust our ad strategy to stay competitive. Her expertise and strategic approach have been invaluable.

We thoroughly enjoy working with Allie—her knowledge of Google Ads is second to none in the marketing world! On a personal note, she is just a pleasure to deal with also, always friendly and helpful and happy to answer any questions. I highly recommend Allie Dazeley for your digital marketing strategy and Google Ad management."

Katie GeorgeMaintrade Limited

"Working with Allie from Must Have Marketing has been an absolute game-changer. She is a true asset to any company, bringing an incredible mix of diligence, strategic thinking, and a results-driven mindset. Allie doesn’t just get the job done—she goes the extra mile to ensure success, always finding the most pragmatic and effective solutions for every challenge.

Her expertise in analytics, ads management, and integrations makes her the full package when it comes to scaling marketing efforts. Whether it's optimizing ad performance, streamlining integrations, or diving deep into data to uncover opportunities, Allie approaches every task with precision and commitment.

If you're looking for someone who truly understands digital marketing and delivers real results, Allie is the one you need!"

Marketing ManagerSanford Limited

"At Tyrepower we have had the pleasure of working with Allie from Must Have Marketing for over 12 years. Allie has helped shape our business with a measured marketing approach, website improvements and digital presence during this time, her expertise and wealth of knowledge about our business has been invaluable, she will tell you that she has learned so much about tyres over the years!

Allie has been very patient and honest with us about how and where we spend our money, she has helped us to understand the why’s and wherefores to best get value. We feel without Allie's guidance we would not have the results we are currently enjoying, she does not recommend anything that she does not believe in and fully back.

Over the years Allie has consistently reviewed and refreshed databases, our Google ad spend and our website to make sure we are always getting the best results. Allie is passionate about her customers, her commitment to our success makes her an integral part of the Tyrepower family.

We trust in Allie to provide us the carefully thought out and measurable recommendations to help grow our business. We look forward to many more years of working with Allie @ Must Have Marketing."

Christine JohnstoneTyrepower New Zealand Limited

Is LinkedIn Right for Your Business?

NO PITCH, NO PRESSURE
Whether you want to reach high-value clients or build authority in your industry, I’ll help you decide if LinkedIn is one of the channels that can get you there — and how to use it effectively if it is.
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Let’s Talk About What’s Possible

What you can’t track, you can’t improve. What you can’t improve, you can’t scale.

Creating smart, tailored digital marketing that’s built on data — not guesswork.

allie@musthavemarketing.co.nz
Orewa
Hibiscus Coast
Auckland 0931
Call : 027-6923-789
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