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GOOGLE ADS MANAGEMENT

Built for Results, Not Just Clicks

The ads you see at the top of Google? That’s just the surface. Behind every successful campaign is a strategic plan, informed by data and built with a clear objective

Growing your business.

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It's Not About More Ads.
It's about Smarter Ones

I manage Google Ads across the full ecosystem — from Search and Display to YouTube, Gmail, and Shopping — but it’s not about covering all bases. It’s about using the right formats and targeting methods to drive the outcomes that matter most to you: more leads, more sales, more clarity on what’s actually working.

With advanced tracking in place from the start, you’ll always know how your budget is performing — not just how many people clicked, but what they did next. Because a measured approach means more than just numbers; it means accountability, transparency, and campaigns that are built to perform.

Why PPC Marketing Works

Google Ads is the great leveller—it puts businesses of all sizes on the same playing field as industry giants. SEO is the long game, building sustainable growth over time. I specialise in both, helping businesses get seen, attract the right people, and turn clicks into customers.

Together Google Ads and PPC can work wonders for your business!

Instant Results

With the right management, PPC can drive direct conversions overnight, giving your business a swift boost.

Clear ROI

PPC delivers about 200x return on investment, making every dollar spent worthwhile.

Higher Purchase Rates

PPC visitors are 50% more likely to buy compared to organic traffic, boosting your sales potential.

Widespread Reach

Tap into the Google Display Network to connect with up to 90% of all internet users, expanding your audience massively.

Retargeting Power

Use retargeting to increase the likelihood of sales by up to 70%, keeping your brand top of mind.

Budget Control

Enjoy the flexibility to maintain control over your marketing spend and adjust your budget based on performance—something many traditional ad methods can’t match.

Great SEO Can Make Your Google Ads Go Further

If a page is well-optimised, it often performs better as a landing page for your Ads — lowering your ad costs and improving the chances of conversions. And while SEO takes time, Google Ads can put that content to work immediately.

Because I manage both SEO and PPC (Pay Per Click Advertising), I see how they can support each other.
It’s not either/or — it’s a win-win.

PPC CAMPAIGN MANAGEMENT THAT DELIVERS RESULTS

NO Contracts

Your success keeps us working together—not a piece of paper. Flexibility and trust are at the heart of my business.

Full TRANSPARENCY

Your campaigns are built in your own Google Ads account, giving you full control and visibility. Nothing hidden, no black-box reporting..

Small Team, BIG Results

It’s just me and Rebecca — a fellow Google-certified marketer with exceptional attention to detail and a proactive approach to optimisation. We’re not a big agency, which means you always get senior-level attention and people who genuinely care about your results.

PROACTIVE Partnership

This isn’t a set-and-forget situation. I actively monitor and fine-tune campaigns to ensure they’re performing and evolving with your business goals.

RESULTS Focused

Every campaign is built with a purpose — whether that’s more leads, more sales, or more calls. No vanity metrics, just outcomes that matter.

LOCAL & ACCESSIBLE

We're based right here on the Hibiscus Coast in Auckland, which means you’re not dealing with someone in a different time zone or stuck in an offshore support queue. I’m available when you need me, and I speak your language — both literally and professionally.

OUR 8-STEP PPC FRAMEWORK

It all starts with a measured approach. I look at the data, plan with intent, and build campaigns designed to deliver results. If your website isn’t ready to convert, I’ll tell you — because traffic without a strong foundation is just wasted spend. Everything I do is focused on impact, not activity.

#DISCOVERY & FIT CHECK

It starts with a quick, honest conversation to see if we’re the right fit. We’ll talk goals, business model, and where you’re at now. If there’s no product-market fit or the site’s not ready, I’ll tell you. No pressure, no pitch — just clarity

#MARKET, DEMAND & ANALYTICS ANALYSIS

We assess how people are currently finding you — using tools like Google Analytics and Search Console to understand what’s already working. Then we look at the demand for your services, evaluate the competitive landscape, and use that insight to build a smart, data-backed plan.

#CAMPAIGN STRATEGY

I build a campaign structure and messaging plan tailored to your business. No one-size-fits-all strategies.

#CREATIVE & COPY

We craft clear, compelling ads designed to catch attention and encourage action — whether that’s clicking through to your site, filling in a form, or getting in touch. Every word and image is chosen with your audience and your goals in mind.

#TRACKING WHAT MATTERS

Before your campaign launches, I set up tracking so we can measure what really matters — whether that’s leads, phone calls, form submissions, or product enquiries. This helps us understand what’s working, where to improve, and how your ad spend is contributing to real results.

#CAMPAIGN LAUNCH

Campaigns go live with full tracking, a clear structure, and bidding designed for performance.

#OPTIMISATION & SCALING

Continual optimisation, A/B tests, and adjustments to improve efficiency and drive performance.

#REPORTING & INSIGHTS

Transparent reporting that cuts through the noise and shows real progress: leads, revenue, and ROI.

The Right Ads, in the Right Places,
for the Right Results

Google Search Ads

The Bedrock of Any Google Ads Strategy

Search is where high-intent moments happen. These are the ads that show at the top and bottom of the Google search results page — right when someone is actively looking for what you offer.

And with Google’s AI-driven answers pushing organic results further down the page (or removing the need to click altogether), paid search is more important than ever. It’s one of the only forms of marketing where you’re not interrupting someone — you’re showing up exactly when they’re looking.

I’ve been building high-performing search campaigns for over 20 years. I know how to find the keywords that matter, write ads that convert, and structure campaigns that drive real ROI — not just traffic.

Display Ads

Strategic Visibility Beyond the Search Box

Display ads often get a bad rap — seen as low-intent or just digital wallpaper. But used the right way, they’re a smart tool for retargeting, building brand awareness, and supporting video campaigns with contextual placements.

They’re also a key part of Performance Max, helping scale your reach across the web. It’s not about flooding the internet — it’s about showing up where it matters, with creative that fits the moment.

Google Shopping Ads

High-Intent Clicks for Retail That Converts

I love Shopping campaigns — especially with my retail background — because when done right, they drive serious, high-intent results. Shopping ads show price, product, and image up front, often at a lower cost per click and with more qualified traffic.

You can even boost visibility with free listings. But success depends on competitive pricing, clean data feeds, and smart positioning. That’s where strategy matters — and it’s how I help clients achieve 1200%+ ROAS through feed optimisation, segmentation, and tested campaign structure.

YouTube Ads & Video Campaigns

Build Brand, Drive Action — But Only With the Right Assets

Video campaigns can be incredibly powerful — especially for leisure and sports, retail, and professional services. YouTube gives you access to highly engaged audiences, but success takes more than just budget.
You need the right assets, a message that resonates, and creative that feels authentic. I manage video campaigns to make sure your content not only gets watched — but drives real action. No video yet? I collaborate with specialists to help you create content that’s on-brand and built to perform.

PPC Audits That
Cut Through The Noise

Whether you’ve been managing campaigns yourself or working with another provider, a Google Ads audit offers clarity — not criticism. I take a measured approach that highlights what’s working, what’s being missed, and where your ad spend could be doing more.

I’ve been brought in after messy handovers, Smart Campaign disasters, and confusing reports that leave business owners more frustrated than informed. My goal is simple – to help you understand where you stand, restore confidence, and offer a clear path forward.

No pressure, no scare tactics — just a fresh perspective and honest insights.

Book Your Honest PPC Audit

The reviews are out!

Hear it straight from satisfied clients

"Since switching our Google Ads management to Allie, she has completely transformed our digital marketing strategy. She manages campaigns for both our eCommerce business and our physical retail store, and the results speak for themselves.
Even with economic challenges over the past few years, our return on ad spend has significantly improved, and we've seen continuous growth. Allie is incredibly proactive, always bringing us fresh ideas and recommendations—not just for digital marketing but for strengthening our brand as a whole.
Most recently, when a major overseas competitor entered the New Zealand market, Allie was instrumental in helping us adjust our ad strategy to stay competitive. Her expertise and strategic approach have been invaluable.
We thoroughly enjoy working with Allie—her knowledge of Google Ads is second to none in the marketing world! On a personal note, she is just a pleasure to deal with also, always friendly and helpful and happy to answer any questions. I highly recommend Allie Dazeley for your digital marketing strategy and Google Ad management."

Katie GeorgeMaintrade Limited

"Working with Allie from Must Have Marketing has been an absolute game-changer. She is a true asset to any company, bringing an incredible mix of diligence, strategic thinking, and a results-driven mindset. Allie doesn’t just get the job done—she goes the extra mile to ensure success, always finding the most pragmatic and effective solutions for every challenge.
Her expertise in analytics, ads management, and integrations makes her the full package when it comes to scaling marketing efforts. Whether it's optimizing ad performance, streamlining integrations, or diving deep into data to uncover opportunities, Allie approaches every task with precision and commitment.
If you're looking for someone who truly understands digital marketing and delivers real results, Allie is the one you need!"

Marketing ManagerSanford Limited

"At Tyrepower we have had the pleasure of working with Allie from Must Have Marketing for over 12 years. Allie has helped shape our business with a measured marketing approach, website improvements and digital presence during this time, her expertise and wealth of knowledge about our business has been invaluable, she will tell you that she has learned so much about tyres over the years!
Allie has been very patient and honest with us about how and where we spend our money, she has helped us to understand the why’s and wherefores to best get value. We feel without Allie's guidance we would not have the results we are currently enjoying, she does not recommend anything that she does not believe in and fully back.
Over the years Allie has consistently reviewed and refreshed databases, our Google ad spend and our website to make sure we are always getting the best results. Allie is passionate about her customers, her commitment to our success makes her an integral part of the Tyrepower family.
We trust in Allie to provide us the carefully thought out and measurable recommendations to help grow our business. We look forward to many more years of working with Allie @ Must Have Marketing."

Christine JohnstoneTyrepower New Zealand Limited

Let’s Talk Google Ads Over a Virtual Coffee

NO PITCH, NO PRESSURE

Got questions? Want to see if we’re a good fit? Book a free 30-minute chat and let’s talk goals, growth, and whether Google Ads can do some heavy lifting for your business.

Book A Free Discovery Call