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DIGITAL TRACKING & ANALYSIS

A Measured Approach to Marketing

See the PEOPLE Behind the Numbers

Your Data Is Telling a Story — Are You Listening?

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EVENTS CONVERSIONS UTM TRACKING ENHANCED CONVERSIONS DATA LAYER GA4 CUSTOMER JOURNEYS ATTRIBUTION INSIGHTS
EVENTS CONVERSIONS UTM TRACKING ENHANCED CONVERSIONS DATA LAYER GA4 CUSTOMER JOURNEYS ATTRIBUTION INSIGHTS
Understanding the data from Google Analytics

Turn Data Into Direction

Marketing can feel like a gamble if you’re not sure what’s working. That’s where proper digital tracking comes in. At Must Have Marketing, I take the guesswork out of your campaigns, giving you clear insights into what drives results and what doesn’t.

With the right tools and a tailored approach, I help you see the people behind the numbers. Analytics isn’t just about charts and tables—it’s about understanding your customers’ journey. What are they looking for? Are you making it easy for them to find? Is something stopping them from doing business with you? At Must Have Marketing, I make sure your tracking tells a clear story, one that helps you take action.

Let's See If we're the Right Fit
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What You Can’t Track, You Can’t Grow

If you’re not measuring what’s working (and what isn’t), you’re flying blind. Smart tracking isn’t just about data — it’s about making better decisions, refining your strategy, and scaling what brings results You can’t improve what you don’t understand.
DIGITAL TRACKING THAT DRIVES SMARTER DECISIONS

REAL-World Experience

Over 20 years of hands-on digital marketing knowledge — brought into your business.

TAILORED and Practical

We focus on your goals, tools, and challenges — no off-the-shelf content here.

SUPPORTIVE Environment

No jargon, no judgment — just straight answers to your questions.

Skills You Can Apply Straight Away

You’ll leave every session with useful knowledge and next steps — not just notes.

Training Formats That Work for You

Auckland Only In person training for local businesses who value face-to-face training, or online live, interactive sessions delivered via video with tailored examples and support:

  • One-on-One Training
    Perfect for business owners who want clarity and confidence without distractions.

  • Small Group Training
    Ideal for internal teams who want to learn together in a collaborative space.

What’s in It for You or Your Team?

  • Greater confidence in managing your digital tools
  • Better decisions based on real data
  • Clear understanding of what’s working and why
  • The freedom to manage more in-house — or collaborate better with your partners

Tailored Digital Tracking Services for Your Business

Analytics & Tracking Setup

Clear Tracking. Smarter Insights

Setting up tracking isn’t just a tech task — it’s about making sure your data works for your business.

Google Analytics 4 Setup
Track the metrics that actually matter to your goals — not just generic page views.

Google Tag Manager Configuration
Easily manage what you track, without needing a developer every time something changes.

Custom Looker Studio Dashboards
Get visual, easy-to-read reports showing you the insights that really drive decisions.

Digital Tracking and Google Analytics 4
MBETTER MARKETING STRATEGIES AND TACTICS

Ongoing Analysis & Reporting

Less Guesswork. More Clarity. Better Business Outcomes

Data only works if you know how to use it. I’ll keep things running smoothly with:

Regular reviews of what’s working and what’s not.

Suggestions for optimising campaigns and improving performance.

Custom performance reports tailored to your business goals.

Training & Collaboration

Empower Your Team with Data-Driven Confidence

When your team understands what the data is saying — how customers behave, which tactics perform, and where opportunities lie — they can make smarter decisions, justify their efforts, and double down on what actually works. It’s not just about better marketing, it’s about better business visibility.

Team Training
Equip your staff with the knowledge to manage and interpret analytics with confidence — from dashboards to decision-making.

Developer Liaison
I can bridge the gap between your marketing team and technical specialists, so nothing gets lost in translation or left incomplete.

The reviews are out!

Hear it straight from satisfied clients

"Since switching our Google Ads management to Allie, she has completely transformed our digital marketing strategy. She manages campaigns for both our eCommerce business and our physical retail store, and the results speak for themselves.

Even with economic challenges over the past few years, our return on ad spend has significantly improved, and we've seen continuous growth. Allie is incredibly proactive, always bringing us fresh ideas and recommendations—not just for digital marketing but for strengthening our brand as a whole.

Most recently, when a major overseas competitor entered the New Zealand market, Allie was instrumental in helping us adjust our ad strategy to stay competitive. Her expertise and strategic approach have been invaluable.

We thoroughly enjoy working with Allie—her knowledge of Google Ads is second to none in the marketing world! On a personal note, she is just a pleasure to deal with also, always friendly and helpful and happy to answer any questions. I highly recommend Allie Dazeley for your digital marketing strategy and Google Ad management."

Katie GeorgeMaintrade Limited

"Working with Allie from Must Have Marketing has been an absolute game-changer. She is a true asset to any company, bringing an incredible mix of diligence, strategic thinking, and a results-driven mindset. Allie doesn’t just get the job done—she goes the extra mile to ensure success, always finding the most pragmatic and effective solutions for every challenge.

Her expertise in analytics, ads management, and integrations makes her the full package when it comes to scaling marketing efforts. Whether it's optimizing ad performance, streamlining integrations, or diving deep into data to uncover opportunities, Allie approaches every task with precision and commitment.

If you're looking for someone who truly understands digital marketing and delivers real results, Allie is the one you need!"

Marketing ManagerSanford Limited

Let’s Make Your Data Work Harder

NO PITCH, NO PRESSURE
Ready to go beyond the numbers and unlock real insight into your marketing? Let’s grab a coffee and chat about how smarter tracking can help you understand your customers and make better business decisions.
Book A Free Discovery Call

Let’s Talk About What’s Possible

What you can’t track, you can’t improve. What you can’t improve, you can’t scale.

Creating smart, tailored digital marketing that’s built on data — not guesswork.

allie@musthavemarketing.co.nz
Orewa
Hibiscus Coast
Auckland 0931
Call : 027-6923-789
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