REBECCA MCFADYEN

Becca is a key part of Must Have Marketing — a Google Ads Certified professional and founder of Roaring Results, where she also manages campaigns for her own clients. 

Originally trained as a Pharmacist (earning First Class Honours from the University of Auckland), Becca brings analytical precision, strategic thinking, and a calm, methodical approach to everything she does. She’s proactive, detail-focused, and especially tuned in to ensuring every advertising dollar is used wisely.

Becca transitioned into digital marketing over three years ago, seeking flexibility while raising her young family — and she’s never looked back. Now a proud mum to Lockie and Brianna, she blends professional drive with a passion for health, nutrition, and family life.

Based here on Auckland’s Hibiscus Coast, she’s not just a valued collaborator — she’s also my daughter-in-law. Together, we’re proud to keep it in the family while delivering sharp, accountable results for our clients.

Our collaboration combines trust, experience, and shared values — giving our clients the best of both strategy and execution, with the added benefit of true continuity.